GritGene announced in China
On September 19, GritWorld successfully held an online product launch conference and officially released the company’s real-time 3D rendering engine GritGene.
The announcement was simultaneously held on one of the most popular social media platforms Bilibili.com alongside the WeChat “China Enterprise Video” platform. During the announcement, real-time traffic on Bilibili reached 99,000 hits, the “China Enterprise Video” platform reached peak traffic of 116,200 and the total number of viewers reached 215,000. As of 5 pm on the 21st, the number of views on the Weibo topic #GritGene Engine Online Announcement# reached 978,000!
GritGene is a graphics rendering engine. After 3 years of research and development, the team led by Dr. Wu announced the engine for the first time and publicly recruited internal beta testing personnel. As a new digital engine, GritGene has great technical advantages particularly in the lighting system. It supports real-time ray tracing, dynamic lighting and global illumination. The effects can be modified in the engine providing real-time feedback. Also, the engine supports OIT (Order Independent Transparency), providing digital content creators with better real-time support for rendering transparent objects. More engine features can be found on the official website of GritGene.
With the rapid development of new infrastructure, the demand for digital content creation continues to increase. At present, attempts to use game engines for cross-border applications are not uncommon but cross-domain applications always face incompatibility problems. GritWorld seized the opportunity in the torrent of development, focusing on the development of its rendering engine, hoping to make products that are easy to operate with the highest quality. A real-time rendering engine with independent intellectual property rights not only adds a significant foundation to core rendering technology but it will also play an important role in promoting the creation of global digital content in the future. Professor Wang Chunshui, who is engaged in digital technology at Beijing Film Academy, said that the increasing application of real-time rendering technology in the film and television industry will also bring great changes to the film and television industry. Professor Wang Chunshui will lead his team to become the first users of the GritGene Beta version.
In addition to the release of GritGene’s self-developed graphics rendering engine, GritGene also announced for the first time the popular graphic novel IP project “Ghost Blade” in cooperation with Sparkly Key Animation Studio. GritWorld and Sparkly Key have cooperated for a long time. Shen Leping, the chairman of Sparkly Key, said that the use of real-time rendering in the film and television animation industry will become a trend in the future and Dr. Wu Xiaomao took the lead in seeing the development of this technology and is at the forefront of future development.
Closed Beta is now open for registration. Please register using this link.